Free For All
GALLERY HOURS (during exhibitions)
Thursday & Friday, 11am – 4pm


Jiha Moon



Jiha Moon


The Halsey Institute is pleased to present an exhibition featuring new works by multi-media artist Jiha Moon (Korean, Born 1973). Based in Atlanta, Georgia, Moon harvests cultural elements native to Korea, Japan, and China and then unites them with Western elements to investigate the multi-faceted nature of our current global identity as influenced by popular culture, technology, racial perceptions, and folklore. Featuring over fifty works, Moon blurs the lines between Western and Eastern identified iconography such as the characters from the online game Angry Birds© and smart phone Emojis which float alongside Asian tigers and Indian gods, in compositions that appear both familiar and foreign simultaneously.

Moon’s witty and ironic work explores how Westerners perceive other cultures and how perceived foreigners see the West. Korean born, now living in the United States, Moon asks the pertinent question, “Why do people love foreign stuff so much? When we travel to other countries, explore different cultures, and meet with new people, we tend to fall in love with things that are not our own. People have a soft spot for foreign things. The world is so interconnected nowadays, how can you even tell where someone or something ‘comes from’ anymore?” In her work, Moon acts in the role of a traveler, and explores the notion that identity is not beholden to geographic location.

Honoring traditional Asian arts through her use of Hanji paper, Korean silk, and calligraphic brushstrokes, throughout the exhibition she plays with iconography and symbols that have been classified as “foreign” such as Blue Willow china patterns, fortune cookies (which originated in California but are identified as Chinese), Korean fans, and floating dragons and intermingles them with references to Pop and Southern folk art. Her use of the peach identified in Chinese mythology as a symbol of immortality is also a nod to her home state of Georgia’s mascot, the “Georgia Peach.” Moon transforms a traditional Korean fashion accessory called “Norigae” into endearing quirky manifestations of various personalities, with such names as Gloria and Rachel whose hair is interwoven with eclectic items such as children’s plastic barrettes or Native American beaded dolls. Her misshapen and whimsical ceramics reference southern folk art face jugs yet are painted in traditional Asian ceramic glazes and motifs. At the heart of the exhibition, Moon presents an installation featuring perceived kitschy elements of Asian home décor: low wooden tables and silk embroidered pillows placed on Japanese tatami mats. Displayed on the various surfaces are her unconventional ceramic works reflecting her interest in the “beautiful awkward” in which she makes reference to a tourist’s desire to collect foreign and exotic elements to beautify their houses back home.

At first glance, Jiha Moon’s work appears as a mash-up of high-and-low brow cultural references. Upon further inspection, slyly ironic and humorous references emerge that are satirically filtered by the artist, who reminds us that our preconceived notion of “others” is not a true manifestation of actual identity.

Jiha Moon


Friday, October 23, 5:30-6:30PM
This event is for Conceptualist Members ($500) and above
Friday, October 23, 6:30-8PM
Free and open to the public
Room 309, Simons Center for the Arts and Halsey Institute galleries
Saturday, October 24, 2PM
Free and open to the public
Thursday, December 3, 6PM

By Lilly Wei

Jiha Moon is not a theorist, not an ideologue, not a placard-waving agitator for social justice. She is not particularly invested in notions of “orientalism” as so brilliantly discussed by the late Palestinian-American cultural critic and theorist Edward Said in two of his most influential books, Orientalism (1978) and Culture and Imperialism(1993). 

Since then, our thinking has evolved (or so we would like to believe), becoming more informed, more nuanced, more sensitized, in large part due to his insights. Difference is now swirled with the familiar as the world becomes smaller, as common concerns bind us and our common humanity seeps through, beyond stereotypes and the superficialities and inanities of commercialized tourism and global capitalism. There is an international culture that is instantaneously accessible to countless millions of people via the Internet and social media, technology bringing all of us closer together, blurring boundaries, for better and worse. As for the ever increasing numbers of travelers who circle the globe regularly (and they are not only the one percent), to be elsewhere on some levels is very much like being here (even beyond the world-wide ubiquity of certain American and European brands, American pop culture, and English as the world’s unofficial official language) where what used to be far-flung is seldom less than 24 hours away.

That said, our sense of the “other” has also become more fraught—who here was not deeply jolted by the attack on the World Trade Center, when the unthinkable occurred and the United States mainland itself was violated? As the world seems to be erupting uncontrollably into pervasive zones of irreconcilable conflict, we have exchanged our former, often blissfully naïve, Disneyfied notions of other cultures for one that is much darker, albeit no less stereotyped and reductive. The other, no longer exotic, erotic, and feminized, there for our pleasurable consumption, is now the enemy, the terrorist, to be distrusted, feared, hated. Over there is no longer so far away; over there is here.

Moon’s work is more about the social than politics, but inevitably, it backs into the latter. Navigating cultures and chronologies, trawling for images from which she creates “portmanteau” objects (a term coined by Lewis Carroll in Through the Looking Glass to describe the merging of two or more existing words to form a new word) she asks her viewers to consider the complexity of cultural heritage and identity, and how malleable they can be. Born and raised in Daegu, Korea, Moon studied art at Korea University in Seoul, earned her M.F.A. from the University of Iowa in Iowa City and now lives in Atlanta, her work reflecting her own responses as a bemused stranger, at least at first. And her observations of another culture (Iowa and the South might seem foreign to a New Yorker, let alone a young woman from Korea) are all the more perceptive because of it. However—and understandably—she insists that her artwork should not be categorized as merely an East-West comparison, itself a cliché by now. What Moon offers us is more current, more absurdist and absorptive, more humorous and tongue-in-cheek, as she investigates aspects of influence, authorship, originality, appropriation, and identity. “While it might look Asian,” she said, “it is all about America.”

“Double Welcome, Most Everyone’s Mad Here” is the title of Moon’s lively and endearing exhibition of mischievously plundered, reconfigured images made in an array of media and materials. The title is taken from Lewis Carroll’s beloved Alice’s Adventures in Wonderland, filtered through the globally distributed 1951 animated Disney film, indeed, a double greeting from an erudite Oxford don’s satire masquerading as a children’s tale and a Hollywood mogul’s pop entertainment. In the film, Alice, searching for the White Rabbit, encounters the Cheshire Cat. Asking for directions, he directs her to the Mad Hatter and when Alice objects, he introduces her to the March Hare, who, he says, is also mad. He nonchalantly adds, “most everyone’s mad here,” concluding, as he begins to disappear, “I’m not all there myself.”  

In a tribute to both Carroll and Disney, Moon makes her own Wonderland, her own Looking Glass world, where meanings are doubled, tripled, inverted, subverted and in flux, her clever, extravagant exhibition spurred by her own affinity for sense and nonsense. Cannily and exhaustively collecting images as they capture her fancy, she tosses them together as if into a cross-pollinated cultural bouillabaisse, calibrating their interaction, watching them simmer and transform. What she does so well is to take the accustomed and extract something fresh from it, something unexpected, often strange. Upending formal hierarchies, she allows multiple genres—ink drawing, collage, painting, etching, woodblock printing, cyanotype, ceramics, embroidery, graphic design, fashion, screen prints, and more, using both figuration and abstraction—to co-exist, jostling each other. She jumbles together fine arts, pop art, design, fashion, advertisements, text, and Internet icons for the viewer to happily puzzle over and revel in. 

Moon often uses Korean hanji, an elegant mulberry paper (paper has long been the preferred support of traditional Asian painting and calligraphy and increasingly used by American and European artists). She then very consciously applies modern acrylic paint to hanji, explaining that she likes to mix old and new together, her brushwork boldly gestural and exquisitely precise, a dexterity learned from calligraphic studies. Fabric, such as tie-dye, or resist-dye cotton or silk (like hanji, they are materials associated with the East) often appears in her projects. The brightly colored textiles banding some of her paintings and wall pieces suggest a classic Western frame as well as an elaborately bordered Korean bedspread, a traditional wedding gift. They might also suggest other bedclothes such as quilts, the handiwork of accomplished, too often anonymous women, such as the fine quilt makers of the American South. Shoelaces, doilies, glitter, beads, rhinestones, gold leaf—all craft materials—turn up regularly in her creations.

She reinterprets traditional Korean accessories such as norigae, a good luck charm typically worn suspended from a woman’s robes. Attached by a ring or loop, its central ornament might be a jewel, a heavy silk tassel swinging from it. Moon replaces the norigae’s gem, for instance, with a ceramic component that conjures up a mask or a peach or both, claiming kinship with the painted, embellished kachinas of Native Americans from the Southwest as well as other ritual objects and folk toys from a spectrum of cultures. Adding different types of hair to replace the tassels, she reminds us about our crowning glory’s vexed social and racial status. A complicated subject, hair is a distinctive physical trait that can be synonymous with difference, evoking shame as well as defiance and fierce pride.

The motifs that Moon incorporate are deceptive, ambiguous. She doesn’t want them to be easily identified—or identified at all—the slippage between object and meaning a space that offers the imagination room to ramble about. She wants to “shake things up,” she said, and “misunderstandings” are crucial toward understanding, including her own. Her sources are equally unclear; some motifs that look Asian might not be and the reverse. Possibly the clouds drifting across the surface of some of the paintings are from Buddhist paintings but they might also be Baroque. Tang dynasty landscapes might also be European surrealists fantasies or from Mexican folk art. Chinese fortune cookies, unknown in China, originated in California. Moon’s very appealing replicas are produced in glossy, painted ceramic, at times decorated with Picasso-like faces, animals—she has a menagerie of invented creatures at her disposal—and little red, green and black squares and dots. 

Her marvelously variegated ceramics—she likes to join the ungainly with the graceful, the grotesque with the comely—might have been inspired by ancient Native American and Asian vessels or the popular face jars of Southern folk art and Angry Birds, from the popular children’s game. Some depict misshapen faces that suggest ogres in meltdown, masks from traditional Asian theatre or transmogrified portraits of actors from Ukiyo-e prints, seen also in her paintings, and some are more Western, with big, long-lashed eyes, and slightly menacing, Chiclet-toothed smiles like that of the Cheshire Cat, mass-produced kitschy souvenirs turned into the one-off.

Other metamorphoses include blending distinctive Pennsylvania Dutch imagery such as stylized birds with Korean phoenixes and Tweety Birds. Blue and white porcelain is another repeated reference, long associated with the Ming Dynasty which had a huge export trade in porcelain with Europe in the 17th and 18th century. The porcelains, including the patterns, were then adapted by the Europeans, and re-adapted by the Chinese, the willow pattern among the most desired. 

The voluptuous peach with its rosy bloom, believed to be native to China, can be likened in form to breasts, buttocks and a heart—and, surprisingly, the shape of Angry Birds. A symbol of immortality and fertility in many Eastern mythologies, the peach also wards off evil. Moon uses the shape often, a nod to her home state of Georgia, known as the peach state. 

Other motifs such as dragons, tigers, lanterns, and pagodas appear in Moon’s lexicon in the guise of mass-produced kitsch and facile stereotypes but also as the residue of a revered tradition long abandoned by most contemporary Asian artists. They are as keenly aware of international trends and as engaged by current issues at home and abroad as their peers around the world, part of a millennial generation with little inclination for nostalgia.

More provocative is her Angry Bird “gook” vase, a derogatory term once freely applied to Asians (originally used by U.S. troops in Korea and Vietnam) without distinguishing its vastly different countries and cultures that cannot be meaningfully lumped together. Scrawled in black across a prettily glazed rosy pot, its demureness makes the word both more shocking and less so—the effect a muddling of intention, the barb muffled—or not. There is also a trend of late by those mocked to re-possess what was considered derisive as badges of honor.

The letter F that appears on a ceramic plaque brings to mind the start of an Anglo-Saxon expletive that has become rather innocuous due to overuse, but still not printable or utterable in certain media and situations. Moon slyly places the letter U, in case we missed the point, a bit away from it. However, she gives an extra twist to the linkage since her U is also a horseshoe, a symbol of good luck. Adding another layer of meaning to it, if the letters are combined, they are a transliteration of the Chinese character “fu,” which also means luck, a character that appears in Korean and Japanese, both languages using a native script as well as one based on Chinese ideograms. Moon’s “sweet, sour and spicy” show is full of these fortuitous connections that viewers can interpret according to their own unpredictable associations, a whimsical interaction that is another of her work’s great attractions.

Constructing an installation that sums up her themes, Moon assembles an ironic mélange of an East Asian interior with low, carved wooden tables placed on tatami mats and a few silk cushions scattered about. On the tables are vases with plants and miscellaneous, tchotchke-like pottery, as if set for her own version of a mad tea party. Floated on the sense and nonsense of cultural conventions and hierarchies, slippery, shape-shifting identities and the miracle of human variability and similarities, Moon’s eclectic, idiosyncratic venture is both serious and fun, her embrace of the disparate exhilarating. A journey of sorts, like Alice’s, she brings us a dazzling array of information, ideas, and images that in the ungrammatical words of her fictional counterpart, becomes wondrously “curiouser and curiouser.”    


 Born and raised in Daegu, Korea, Jiha Moon lives and works in Atlanta, Georgia. She received her Master of Fine Arts from the University of Iowa in Iowa City, Iowa and her Bachelor of Fine Arts from Korea University in Seoul, Korea. Her work is in the permanent collections of the Asia Society, New York City, New York; the High Museum of Art, Atlanta, Georgia; the Hirshhorn Museum and Sculpture Garden, Washington, DC; the Virginia Museum of Fine Arts, Richmond, Virginia; and the Hunter Museum of Art in Chattanooga, Tennessee. Her work has been the subject of numerous solo exhibitions at notable museums nationwide including at the Mint Museum of Art in Charlotte, North Carolina; the Cheekwood Botanical Garden and Museum of Art in Nashville, Tennessee; and the Weatherspoon Museum of Art, Greensboro, North Carolina. She has been the recipient of several residencies including Omi International Arts Center, Ghent, New York; the Headlands Center for the Arts, Sausalito, California; the Fabric Workshop and Museum, Philadelphia, Pennsylvania; and the MacDowell Colony, Peterborough, New Hampshire. In 2011, Moon was the recipient of a prestigious Joan Mitchell Foundation Painter and Sculpture grant. She is represented by Curator’s Office in Washington, D.C., Saltworks Gallery in Atlanta, Georgia, and Ryan Lee Gallery in New York, New York.


 Jiha Moon: Double Welcome, Most Everyone’s Mad Here is organized by the Taubman Museum of Art in collaboration with the Halsey Institute of Contemporary Art, College of Charleston School of the Arts in Charleston, South Carolina. The exhibition is curated by Amy G. Moorefield, Deputy Director of Exhibitions and Collections at the Taubman Museum of Art and Mark Sloan, Director and Chief Curator of the Halsey Institute of Contemporary Art with special assistance from Andrea Pollan, Curator’s Office, Washington, D.C.; Saltworks Gallery, Atlanta, Georgia; and Ryan Lee Gallery, New York, New York. This exhibition will be on display at the Taubman Museum of Art in its Contemporary Gallery from May 2 – September 20, 2015 and will then be presented at the Halsey Institute of Contemporary Art in Charleston, South Carolina from October 23 – December 5, 2015.


Jiha Moon

Free For All
GALLERY HOURS (during exhibitions)
Tuesday - Friday, 11am – 4pm
Open until 7pm on Thursdays

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